April 2025 Gaming and Adtech News Recap

This month brought major reports, new rankings, and industry shifts that are shaping the future of mobile experiences. We also saw some creative collaborations with streaming giants and significant regulatory changes in Europe. Here’s a roundup of April’s key developments.

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GAMING

Industry:

Moloco released their report “ 2025 State of Mobile Gaming” which highlights the rise of hybrid monetization models (In-App Ads + In-App Purchases), the success of games blending casual accessibility with deeper IAP mechanics, and the increasing value of iOS users. The report also explores how top-performing games and advertisers are adapting.

Aonic, the multiplatform gaming group composed of several studios globally, has recruited Arthur Mostovoy to fill its newly-created Head of Games role.

As part of the Dubai GameExpo Summit 2025, the MENA Games Industry Awards 2025 finalists have been revealed.

Games:

Netflix’s latest season of their hit series ‘Black Mirror’, which premiered on Thursday, is introducing a new mobile game connected to one of its episodes.

ADTECH

Singular released its 7th edition of their ROI Index report for 2025. Exmox has ranked as a top ROI-driving adpartner and appears on 6 top lists in the Large Networks & Platforms leaderboard.

Ad tech firm AppLovin has confirmed interest in acquiring TikTok.

The European Union has fined Apple €500 million and Meta €200 million for allegedly breaching the bloc’s Digital Markets Act.

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