July 2026 Gaming and Adtech News Recap

July brought a wave of consolidation talk across gaming, from Hasbro’s continued digital growth to a potential mega-deal in the hyper-casual space, alongside a fresh regulatory blow for Google in Europe. Here’s a look at some of the biggest stories shaping the mobile ecosystem this month.

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GAMING

Industry:

Monopoly Go earned Hasbro $44m in licensing revenue last quarter, as the toy giant’s digital games business grew 17%. The result underlines how much of Hasbro’s growth is now coming from mobile, with Scopely’s hit title continuing to be a reliable revenue driver more than two years after launch.

Tencent could acquire Playtika-owned SuperPlay for as much as $1.5bn, according to a new report. The hyper-casual studio behind Domino Dreams and Traffic Jam would mark one of the year’s largest gaming M&A deals if it goes ahead, further extending Tencent’s reach into the mobile puzzle space.

Games:

The soft launch games you need to know about, from EA, Hoyoverse, Playrix, Zynga and more. This month’s roundup tracks the newest titles being tested in select markets ahead of global release, offering an early look at where some of the industry’s biggest publishers are placing their next bets.

ADTECH

The EU hit Google with a new $1bn fine, ruling that the company broke digital antitrust rules. The penalty adds to a growing list of regulatory actions against the tech giant in Europe, keeping antitrust scrutiny of ad tech and platform practices firmly in the spotlight.

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