How Zynga Poker’s ROAS and ARPU Doubled with Exmox

Nearly Doubled

ROAS & ARPU

Background

Zynga is among the largest mobile games developers in the West, with more than 183 million monthly active users. Zynga Poker, launched in 2007, is the world’s largest social online poker game, available across multiple platforms globally. Known for its wide range of tables, tournaments, and player challenges, Zynga Poker continues to maintain its top position as a leading social gaming app. 

Challenge

Zynga Poker launched on Exmox platforms across multiple geos in early 2024, alongside several other Zynga titles. The game showcased impressive early momentum, with players swiftly advancing through initial levels and achieving strong early engagement metrics. However, the initial progression structure offered opportunities for enhancement to support long-term retention and growth. In response, Exmox partnered closely with the Zynga team to introduce events that resulted in long-term retention, transforming the player journey and driving remarkable improvements across key performance metrics.

Strategy

Exmox collaborated closely with Zynga to strategize on solutions that would ensure stable retention and growth. After the initial testing phase, additional events were introduced that would drastically extend the user journey.  

Exmox designed this flow adjustment to encourage continued player engagement and optimize both short- and long-term progression. 

Results

The custom reward flows designed especially for Zynga Poker, leveraged data insights to continually optimize ROAS and ARPU, leading to a doubling of both. Both the user experience and Zynga’s key metrics allowed the game to continue scaling while achieving growth across all key metrics – D7, D30, D60, and beyond. 

The new flow drove substantial improvements in ROAS and ARPU metrics, with both nearly doubling across D7, D14, and D90, showcasing consistent growth over time.  

Exmox’s optimizations also contributed to a significant increase in Zynga Poker’s LTV, achieving its highest values compared to similar rewarded networks.

Exmox successfully adapted and optimized strategies that aligned with Zynga Poker’s goals, and delivered a highly-engaged, long-term user base allowing continuous growth and scaling.