How Exmox Became Super Free Games’ Third-Largest Network With 25% Higher D7 ROAS vs. other Networks

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Background

Super Free Games, originally founded as Super Lucky in 2011, has built a strong reputation for crafting engaging and innovative word and trivia games. With a passion for delivering fun and rewarding gaming experiences, Super Free Games quickly became a standout in the casual mobile gaming space. Its success caught the attention of Stillfront Group, a leading force in the gaming industry known for acquiring and scaling top-tier game studios worldwide.

Stillfront Group, headquartered in Sweden, specializes in acquiring, developing, and managing a diverse portfolio of mobile and browser-based games. With a player base of nearly 42 million active users each month, Stillfront fosters a dynamic ecosystem of studios, empowering them to thrive while maintaining their creative independence.

As part of the Stillfront family, Super Free Games continues to innovate, expanding its reach and enhancing its games to entertain millions of players globally.

Challenge

Super Free Games partnered with exmox with a clear objective: to scale their user base while ensuring long-term retention across their game portfolio — including Word Collect and Word Nut — while achieving significant volume growth. Their primary focus was to drive long-term user engagement and revenue without compromising performance. Among these titles, Super Free Games main focus was on scaling Word Collect.

Strategy

To address Super Free Games’ goals, exmox developed a tailored user acquisition strategy and reward flow for each individual game. This customized approach incentivized and engaged users across key markets, including DACH (Germany, Austria, Switzerland), the U.S., and the U.K., on both Android and iOS platforms, in order to ensure long term engagement and ROAS.

A crucial factor in this partnership’s success was the close collaboration between exmox and Super Free Games. With daily touchpoints, proactive performance suggestions, and data-driven strategies, exmox ensured the reward flows were continuously optimized.

Our focus on leveraging data allowed us to identify the most effective game levels to integrate into the reward flows, driving both short-term and long-term engagement.

Results

Following the implementation of exmox’s custom reward flows, the collaboration proved highly successful. Among their top 5 spending networks, exmox achieved the 2nd highest D7 ROAS, outperforming networks ranked #3–#5 by 25%.

Exmox ranked as the third-largest network overall for Super Free Games. Word Collect saw remarkable performance, with its D7 retention rate averaging over 25% higher than the retention rates achieved through other networks.

This remarkable result solidified exmox as Super Free Games’ top choice for driving user retention and scaling their gaming portfolio.