How exmox overachieved D3 ROAS goal by 120%, D60 by 300% for Crazy Maple Studio’s Chapters: Interactive Stories
The strategy behind exmox’s success with Crazy Maple Studio’s Chapters: Interactive Stories
120%
over D3 ROAS targets
#1
incentivised channel on Android
40%
increase in presence across DACH
Background
Crazy Maple Studio, founded in 2017 in Silicon Valley, is a leader in immersive mobile fiction and a growing force in the gaming market. With over 40 million app downloads, they’ve launched platforms like Chapters, Kiss, Scream, and ReelShort, recognized by Time as one of the top 100 most influential companies. By blending storytelling with gamification, animation, and sound, they’ve redefined digital fiction, carving a niche in narrative-driven gaming. With a focus on diversity and innovation, Crazy Maple Studio continues to grow globally, reshaping storytelling for millions across platforms.
Challenge
Crazy Maple Studio found exmox in their search for a new user acquisition channel. They reached out to exmox to collaborate and expand their user base, primarily in DACH, due to our proven performance in the region.
Strategy
Exmox tailored custom growth strategies to ensure Chapters: Interactive Stories’ success in DACH. For the campaigns, a variety of event types were used to maximize user engagement for Chapters: Interactive Stories books and chapters within the game.
Chapters: Interactive Stories was then strategically launched in DACH on iOS. After a successful testing period, it was soon released on Android and in the U.S. on both Android and iOS.
Results
Despite Crazy Maple Studio’s ambitious D3 ROAS target, exmox exceeded the partner’s goal by 120%. Additionally, exmox exceeded Crazy Maple Studio’s D60 ROAS goal on iOS by almost 300% and therefore ended up ranking as the top incentivised channel used by Crazy Maple Studio on Android and the second largest on iOS.
The successful results continued with volume, as exmox successfully scaled Chapters: Interactive Stories on Android in DACH by nearly 40% in the past month.
Exmox also surpassed the average retention rates from all other marketing channels used by Crazy Maple Studio, demonstrating our skill and expertise used when building long-term user engagement strategies.
PUBLISHER
Crazy Maple Studio
TITLE
Chapters: Interactive Stories
LOCATION
Silicon Valley, USA
“We’re thrilled by our partnership with exmox! Since the beginning, their performance and long-term progression have really stood out. The quality of service from the whole team has also been superior – our communication is smooth and always timely. Exmox’s retention rates on Chapters: Interactive Stories have surpassed our averages across all other channels, and so needless to say, we look forward to our continued collaboration!”
– Yan Kong, Head of Marketing at Crazy Maple Studio
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