#1

network overall in DACH & UK

Background

Carry1st, founded in 2018, is the leading mobile games publisher in Africa, dedicated to bringing world-class gaming experiences to high-growth markets. By combining expert user acquisition, dynamic live operations, and smart monetization strategies, they help scale hit titles to new heights. Among their standout successes is Mergedom, an engaging and fast-growing game that blends strategy and creativity, offering players a unique merge-and-build experience. With Mergedom and other popular titles, Carry1st continues to expand its diverse portfolio.

Challenge

After acquiring Mergedom, Carry1st set out with a clear goal: to scale the game rapidly while implementing monetization strategies that could drive profitability in a short period of time.

When our partnership began, the Carry1st UA team identified that while early-stage engagement in Mergedom was strong, user conversion during late-stage events wasn’t reaching its full potential. This presented an opportunity to refine the user journey and optimize reward flows to sustain momentum beyond initial interactions. At exmox, we specialize in creating long-term engagement strategies that drive consistent results across key milestones like D30, D60, and D90 — making this a compelling challenge.

To address this, we focused on developing creative solutions that would amplify late-game participation while maintaining strong ROAS performances.

Strategy

Working hand-in-hand with Carry1st’s UA and live ops teams, exmox developed user flows that kept players engaged from start to finish. These flows were built to make it easy for users to get into the game and promote long-term player retention, which positively impacted the overall quality.

Additionally, short-term events packed with valuable rewards were introduced which enticed users to come back regularly. These events created momentum for user engagement, which led to noticeable boosts in activity, player retention, and ROAS.

The strong collaboration between Exmox and Carry1st was instrumental in the results delivered. Both teams stayed in close communication and were quick to adapt as the campaigns evolved. With ongoing monitoring and regular optimizations, we successfully built and grew an audience that not only converted well but also remained engaged – contributing to long-term, sustainable growth. 

Results

By carefully monitoring and optimizing the reward flow, we struck the perfect balance between user engagement, progression, and purchases.

This resulted in exmox ranking as the #1 network across all traffic sources in the DACH region and the UK, and among the top 5 worldwide. Our strategic efforts drove impressive results, with Day 7 ROAS doubling on iOS and exceeding targets by 50% on Android. 

These initiatives led to Mergedom achieving its highest-ever Day 1 retention and the second-highest Day 7 retention across all networks – clear indicators of improved player engagement and long-term user loyalty.

#3

network overall

Background

Super Free Games, originally founded as Super Lucky in 2011, has built a strong reputation for crafting engaging and innovative word and trivia games. With a passion for delivering fun and rewarding gaming experiences, Super Free Games quickly became a standout in the casual mobile gaming space. Its success caught the attention of Stillfront Group, a leading force in the gaming industry known for acquiring and scaling top-tier game studios worldwide.

Stillfront Group, headquartered in Sweden, specializes in acquiring, developing, and managing a diverse portfolio of mobile and browser-based games. With a player base of nearly 42 million active users each month, Stillfront fosters a dynamic ecosystem of studios, empowering them to thrive while maintaining their creative independence.

As part of the Stillfront family, Super Free Games continues to innovate, expanding its reach and enhancing its games to entertain millions of players globally.

Challenge

Super Free Games partnered with exmox with a clear objective: to scale their user base while ensuring long-term retention across their game portfolio — including Word Collect and Word Nut — while achieving significant volume growth. Their primary focus was to drive long-term user engagement and revenue without compromising performance. Among these titles, Super Free Games main focus was on scaling Word Collect.

Strategy

To address Super Free Games’ goals, exmox developed a tailored user acquisition strategy and reward flow for each individual game. This customized approach incentivized and engaged users across key markets, including DACH (Germany, Austria, Switzerland), the U.S., and the U.K., on both Android and iOS platforms, in order to ensure long term engagement and ROAS.

A crucial factor in this partnership’s success was the close collaboration between exmox and Super Free Games. With daily touchpoints, proactive performance suggestions, and data-driven strategies, exmox ensured the reward flows were continuously optimized.

Our focus on leveraging data allowed us to identify the most effective game levels to integrate into the reward flows, driving both short-term and long-term engagement.

Results

Following the implementation of exmox’s custom reward flows, the collaboration proved highly successful. Among their top 5 spending networks, exmox achieved the 2nd highest D7 ROAS, outperforming networks ranked #3–#5 by 25%.

Exmox ranked as the third-largest network overall for Super Free Games. Word Collect saw remarkable performance, with its D7 retention rate averaging over 25% higher than the retention rates achieved through other networks.

This remarkable result solidified exmox as Super Free Games’ top choice for driving user retention and scaling their gaming portfolio.

Nearly Doubled

ROAS & ARPU

Background

Zynga is among the largest mobile games developers in the West, with more than 183 million monthly active users. Zynga Poker, launched in 2007, is the world’s largest social online poker game, available across multiple platforms globally. Known for its wide range of tables, tournaments, and player challenges, Zynga Poker continues to maintain its top position as a leading social gaming app. 

Challenge

Zynga Poker launched on Exmox platforms across multiple geos in early 2024, alongside several other Zynga titles. The game showcased impressive early momentum, with players swiftly advancing through initial levels and achieving strong early engagement metrics. However, the initial progression structure offered opportunities for enhancement to support long-term retention and growth. In response, Exmox partnered closely with the Zynga team to introduce events that resulted in long-term retention, transforming the player journey and driving remarkable improvements across key performance metrics.

Strategy

Exmox collaborated closely with Zynga to strategize on solutions that would ensure stable retention and growth. After the initial testing phase, additional events were introduced that would drastically extend the user journey.  

Exmox designed this flow adjustment to encourage continued player engagement and optimize both short- and long-term progression. 

Results

The custom reward flows designed especially for Zynga Poker, leveraged data insights to continually optimize ROAS and ARPU, leading to a doubling of both. Both the user experience and Zynga’s key metrics allowed the game to continue scaling while achieving growth across all key metrics – D7, D30, D60, and beyond. 

The new flow drove substantial improvements in ROAS and ARPU metrics, with both nearly doubling across D7, D14, and D90, showcasing consistent growth over time.  

Exmox’s optimizations also contributed to a significant increase in Zynga Poker’s LTV, achieving its highest values compared to similar rewarded networks.

Exmox successfully adapted and optimized strategies that aligned with Zynga Poker’s goals, and delivered a highly-engaged, long-term user base allowing continuous growth and scaling.

#1

rewarded partner in UK, DE, CA

Background

Paxie Games, founded in September 2021 and based in Istanbul, Turkey, is a mobile game development studio specializing in high-quality casual and hybrid mobile games. Their flagship title, Merge Studio: Fashion Makeover, combines character makeover gameplay with Merge-2 puzzle mechanics and has achieved over 25 million cumulative downloads as of November 2024.

Challenge

Paxie was looking for a partner to expand their market share across key geos, particularly in regions where they have a strong presence already, like in the US, UK, Germany, and Canada.

Their primary goal was to collaborate with an incentivized partner capable of delivering significant volume while ensuring stable growth and maintaining high-quality.

Strategy

Exmox collaborated closely with the Paxie team to design a tailored, full-cycle reward flow incorporating deep events that enabled user retention and performance to grow. This included implementing refined reward structures to attract high-quality users, aligning seamlessly with the partner’s retention and LTV objectives.

In addition to focussing on level based progression, exmox also strategically included attractive purchase options to add to the player experience and in turn user retention and performance.

Through consistent conversion and performance monitoring, exmox was able to identify funnel improvements which were implemented where necessary, leading to an additional uplift in performance. Together with the Paxie team, exmox conducted a detailed analysis of the flow to ensure a seamless and healthy progression.

Results

Following the implementation of the customized reward flows and the sustainable performance based scaling, exmox ranked as the #1 incentivized partner in the UK, DE, and CA by volume in October 2024 and #3 in the highly competitive US market.

By delivering substantial volume and enabling Paxie to expand their presence in the targeted geos, users acquired through exmox campaigns demonstrated at least 50% higher LTV and 40% higher retention compared to other networks in the rewarded space.

Beyond partner comparisons, exmox’s performance consistently met Paxie’s expectations, even exceeding them by up to 25-30% during certain weeks in October.

The implementation of custom funnel events, enhanced with deeper events and special purchase bundles, significantly boosted player retention and sustained engagement, fostering a more loyal and profitable player base over time.

120%

over D3 ROAS targets

Background

Crazy Maple Studio, founded in 2017 in Silicon Valley, is a leader in immersive mobile fiction and a growing force in the gaming market. With over 40 million app downloads, they’ve launched platforms like Chapters, Kiss, Scream, and ReelShort, recognized by Time as one of the top 100 most influential companies. By blending storytelling with gamification, animation, and sound, they’ve redefined digital fiction, carving a niche in narrative-driven gaming. With a focus on diversity and innovation, Crazy Maple Studio continues to grow globally, reshaping storytelling for millions across platforms.

Challenge

Crazy Maple Studio found exmox in their search for a new user acquisition channel. They reached out to exmox to collaborate and expand their user base, primarily in DACH, due to our proven performance in the region. 

Strategy

Exmox tailored custom growth strategies to ensure Chapters: Interactive Stories’ success in DACH. For the campaigns, a variety of event types were used to maximize user engagement for Chapters: Interactive Stories books and chapters within the game.

Chapters: Interactive Stories was then strategically launched in DACH on iOS. After a successful testing period, it was soon released on Android and in the U.S. on both Android and iOS. 

Results

Despite Crazy Maple Studio’s ambitious D3 ROAS target, exmox exceeded the partner’s goal by 120%. Additionally, exmox exceeded Crazy Maple Studio’s D60 ROAS goal on iOS by almost 300% and therefore ended up ranking as the top incentivised channel used by Crazy Maple Studio on Android and the second largest on iOS.

The successful results continued with volume, as exmox successfully scaled Chapters: Interactive Stories on Android in DACH by nearly 40% in the past month.

Exmox also surpassed the average retention rates from all other marketing channels used by Crazy Maple Studio, demonstrating our skill and expertise used when building long-term user engagement strategies.