October 2025 Gaming and Adtech News Recap
As October comes to a close, the gaming and adtech industries continue to push forward with new launches, major partnerships, and strategic pivots. From fresh funding rounds and product updates to evolving regulations shaping global platforms, this month has set the tone for a high-stakes Q4. Here’s a look at the key stories you might have missed.
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GAMING
Industry:
Epic Games claims that Apple’s new installation process reduces user drop-offs by 60%. The change simplifies the installation process by reducing warning screens and was prompted by EU rules under the Digital Markets Act, requiring Apple to allow alternative app marketplaces.
Istanbul-based mobile developer Cypher Games has secured a $30 million series A round led by The Raine Group and Play Ventures. Cypher says this latest funding will be used to support the launch of its debut title, Match Squad.
Sega has signed a MoU with Media City Qatar aimed at creating games tailored to Arab audiences. The agreement aims to develop new titles using local talent and production resources.
Games:
Scopely has launched Monopoly Go! Chat, a standalone social companion app. It’s designed to bring the game’s community together safely for chatting, planning, and trading without relying on unofficial groups.
EA has revealed that The Sims Mobile will officially close on January 20, 2026. The game has been removed from the Apple App Store and Google Play, making it unavailable for new downloads.
ADTECH
We’re deep into Q4, when marketing costs spike and efficiency drops. Exmox’s Director of Partnerships, Yoni Njiboer, shares how rewarded UA can turn that pressure into profit.
AppLovin is rebranding its customer-facing platform as Axon and launching the Axon Ads Manager on an invite-only basis. The move marks a turning point for AppLovin, best known for placing ads inside free-to-play mobile games.
Duolingo has launched Duolingo Ads, a new direct ad sales platform that gives brands access to premium inventory and custom formats featuring the app’s signature characters.
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