Vijay Sudalaimuthu appointed as new VP of Marketing at exmox

Vijay joins exmox GmbH as Vice President of Marketing, bringing extensive experience in building and scaling high-performing marketing organizations. In this role, Vijay will lead exmox’s global marketing strategy and oversee the marketing team, with a strong focus on driving user growth, strengthening brand positioning, and supporting the company’s continued business expansion. As exmox continues to grow as a leading user engagement platform and one of Europe’s next tech challengers, he will play a key role in aligning marketing initiatives with business objectives and accelerating the company’s ability to attract and engage new users.

With over 12 years of experience in the mobile gaming industry, Vijay most recently served as Director of Performance Marketing at Stillfront Group, where he led a global team of more than 20 user acquisition specialists. During his tenure, he was responsible for scaling diverse game portfolios, from 4X strategy and tycoon titles to narrative and board games, across Western and MENA markets. His expertise spans multi-channel acquisition and retention strategies, leveraging social media, SDK networks, and rewarded UA to drive performance.

Beyond operational leadership, Vijay worked closely with M&A teams to evaluate publishing opportunities and conduct in-depth IP brand integration analyses, bridging the gap between high-level business strategy and data-driven execution to enable sustainable, long-term growth:

Vijay shared his perspective on the evolving industry and the opportunity ahead:

“Gaming is a field of constant transformation. Today, we are seeing a fundamental shift in where and how UA happens, with rewarded platforms becoming the new center of gravity for the industry. With over a decade and a half of experience in F2P, I’ve learned that success comes from being ahead of the curve. I’m excited to join exmox at such a pivotal moment and contribute to a growth trajectory that is clearly set to lead the market.”

Welcoming Vijay to the team, Caglar Eger highlighted both his past collaboration with him and the value he brings to exmox’s next phase of growth:

“I’m very pleased to welcome Vijay to exmox. Having collaborated with him previously while he was at Stillfront, I’ve seen firsthand the expertise and strategic mindset he brings to the table. His many years of experience in user acquisition and performance marketing will be a strong asset for our team. I’m truly looking forward to what we can achieve together and am confident that Vijay’s leadership will have a lasting positive impact on our growth moving forward.”