Unlocking the Puzzle: How Candivore improved long-term ROAS and ARPU using exmox’s rewarded engagement platforms
Background
Candivore, the Tel Aviv-based mobile game developer founded in 2017, gained widespread recognition for its groundbreaking title, Match Masters. The first of its kind, Match Masters is a multiplayer, competitive Match-3 puzzle game that enjoyed instant success in the global mobile gaming community and boasts over 50 million downloads today.
Challenge
While user acquisition proved to be no problem for Candivore, they encountered a common challenge for mobile games acquiring users through offerwall and rewarded engagement platforms. Due to the nature of these ad formats, players start out very engaged to earn the rewards but developers are soon faced with a drop off after the users aren’t rewarded as consistently anymore.
Solution
Utilizing a multi-layered approach, exmox was able to significantly scale the user base of Match Masters in tier 1 geos while improving long-term performance. The results are based on several pillars that provided the foundation for the success.
Unlike most rewarded engagement formats, exmox designs custom reward flows for users. Combining a deep understanding of user behavior and of the Match-3 genre, a reward flow was created in which users are gently incentivized for playing while simultaneously encouraging a habit of playing long-term.
3x average monthly volumes by end of campaign
Results
With the help of customized reward flows that focused on maximizing ROAS and retaining users long term, Candivore noticed a sustained upward trend in ROAS, ARPU, and retention rates through exmox’s platforms. At days 7 and 30, retention rates continued improving and installs were on the rise.
In the first six months after launch, scale increased by 20%+ month-over-month. Exmox’s user acquisition solution supported Match Masters to the point of becoming Candivore’s biggest channel in Germany on iOS. Additionally, exmox is Candivore’s second biggest channel worldwide on iOS.
After a 66% increase in installs in just 2 months, Germany quickly grew to become the 2nd largest geo for all app installs worldwide.
#1 network in Germany Q4 2023
