How exmox overachieved Bagelcode’s D30 ROAS goal by 140% while scaling volume 6x

140%

above D30 ROAS goal

6x

increase in volume,

Q1’24 compared to Q3’23

Scaling Volume: Exmox’s Success with Bagelcode’s Social Casino Titles

Background

Since its founding in 2012, Bagelcode has become a major mobile games company in the global gaming market. With teams composed of industry experts and offices in Seoul, Tel Aviv, Dnipro, and Hanoi, Bagelcode has built an impressive roster of games. Bagelcode’s most notable apps are in the social casino genre, with Club Vegas Slots and Cash Billionaire achieving over 40 million downloads combined.

Challenge

Bagelcode sought expansive volume growth for its social casino games while simultaneously boosting ROAS and retention rates. With custom reward funnels and highly engaged users, exmox’s app discovery platforms proved to be the perfect solution for this challenge.

Strategy/Solution

A common challenge with rewarded engagement campaigns is sustaining growth beyond D7 and D14. That’s why it was crucial for the exmox team to create a reward flow that would not only deliver the right results short-term, but also ensure long-term user engagement.

In order to establish the best setup for success, the account management team handcrafted a customized reward flow for each title. 

Exmox launched these strategic campaigns across its app discovery platforms in a variety of geos. The targeted initiatives were carefully refined to amplify ROAS long-term while driving substantial revenue growth.

Results

Bagelcode’s titles ended up experiencing a significant surge in volume thanks to exmox’s platforms, which have large communities of social casino game enthusiasts.

From Q3 ’23 to Q4 ’23, Bagelcode’s titles grew threefold in volume, followed by another remarkable doubling of volume between Q4 ’23 and Q1 ’24 – all while exceeding ROAS goals.

During Q1 ’23 alone, Bagelcode tripled its monthly volume in DACH, with exmox’s platforms contributing to half of this achievement. On average, exmox is 140% above Bagelcode’s D30 ROAS goals on iOS.

Exmox continues to be a major partner in Bagelcode’s advertising strategy, launching Cash Billionaire following the success with Club Vegas Slots.