Gaming and Adtech News Roundup from August

Q4 might be arriving next week, but there are still important updates from September in the adtech and gaming world! Get all the info on Google’s antitrust case and one of the largest acquisitions of the past few years below. 

GAMING

Industry: A move we’ve all been waiting on – Unity announces they are canceling the controversial Runtime Fee, effective immediately. Plus, check out Mobidictum’s report on the rising mobile games market in Japan.

M&A: In one of the larger acquisitions in recent years, Playtika bought Superplay for $700 million. Playtika’s growth will be heavily boosted, thanks to Superplay’s popular games Dice Dreams and Domino Dreams.

ADTECH 

Google antitrust case: It’ll be interesting to see how Google’s trial plays out as emails emerge and the defense starts their case. Check out all the updates here.

 

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