November 2024 Gaming and Adtech News Recap

A lot of industry developments took place in November, from growth through acquisitions, celebrity-driven campaigns, to heightened regulatory scrutiny on major tech players. Check out all the major gaming and adtech news updates below. 

GAMING

Industry: Miniclip has acquired Cyprus-based mobile games developer Easybrain from Embracer Group for $1.2 billion.

Plarium has been acquired by MTG for $620m. Plarium, who made Raid: Shadow Legends, has been up for sale since May this year.

Supercell has acquired Space Ape Games and plans to turn it into Supercell’s first London office by spring 2025.

Reports: Singular’s Q3 2024 report was released. It highlights mobile marketing trends: rising ad spend, booming app monetization, intense competition for user acquisition, and shifts to probabilistic measurement amid antitrust pressures.

Games: MONOPOLY GO!’s new “Friendship Pays” campaign sees big celebrities in their new ad such as Will Ferrell voicing the Monopoly man, Jason Momoa, Keke Palmer and Chris Pratt.

Playtika teams up with Drew Barrymore for the new Bingo Blitz (Hallmark Cruise) campaign.

RAID: Shadow Legends adds He-Man and Skeletor of Masters of the Universe in a limited-time collaboration.

ADTECH 

DOJ demands that Google sell Chrome following its antitrust trial where the judge ruled that Google violated laws by maintaining an illegal monopoly with its search engine.

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