May 2025 Gaming and Adtech News Recap

May brought us well-deserved award winners and a huge number of new games ready to hit the market and become industry disruptors. Huge industry changes and partnerships were also announced. Here is everything you need to know on May’s gaming and Adtech news.

Stay up to date with the latest industry news on our blog, and sign up for our newsletter to get key insights delivered straight to your inbox.

GAMING

Industry:

Pokémon Go, Monster Hunter Now, Pikmin Bloom and their associated development teams are now under new ownership as Scopely closes $3.5bn Niantic deal.

Games:

Ready to explore new games? Here are all the upcoming mobile games releasing in May 2025. 

Exciting news for all the big fans of the Clash Royale franchise. The developer Supercell has announced its partnership with Netflix to produce an animated series based on its hit game. The series will be titled Clash, although no release date has been announced yet. 

If you are interested in new games coming down the pipeline, here are 63 top mobile games in soft launch for you to keep an eye on.

ADTECH

Liftoff has announced the winners of the Mobile AppDev Awards 2025. These awards celebrate the most innovative games and apps in the global mobile market. 

Tripledot Studios acquired AppLovin’s mobile game unit for $800M. This includes 10 studios, and it is expected to significantly expand operations in key strategic markets, including the US and Asia.

See you next month! Be sure to subscribe to our monthly newsletter so you won’t miss any gaming and adtech news updates.