February 2025 Gaming and Adtech News Recap This month saw significant shifts across gaming, adtech, and AI. The gaming industry witnessed major acquisitions and strategic moves, while adtech trends highlighted growing budgets, evolving user behaviors, and new platform...
All Blog Posts
Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Gaming Companies
Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Advertisers In this series, we explore rewarded UA with insights from Yoni Nijboer, Director of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can...
Gaming and Adtech News Recap│January 2025
January 2025 Gaming and Adtech News Recap The 2025 is already off to a great start for the gaming and adtech industry. Last year saw record-breaking acquisitions, the rise of AI-driven advertising, and a shift in gaming engagement strategies. Looking ahead to 2025, we...
Mobile Gaming Industry Events: Exploring the Past, Events You Can’t Miss, and Maximizing Your Experience
Welcome back to our Expert Insights blog series with Caglar Eger, the CEO of exmox. In this monthly series, Caglar leverages his 10 years of experience to share his thoughts and knowledge on the gaming industry. In today’s post, Caglar takes us on a trip down memory...
Driving Data Velocity: A Real-World Comparison of Databricks and Snowflake
By Andreas Paech Head of Business IntelligenceAt exmox, we set out to modernize our Data Warehousing setup to support Business Reporting and unlock advanced analytics use cases. Over the past year, we built a fully functional proof-of-concept (PoC) on Databricks,...
Exmox names Alejandro Spicker as Head of Human Resources
Alejandro Spicker appointed as new Head of Human Resources Spicker brings 12 years of experience driving organizational success through innovative people strategies. Alejandro Spicker joins exmox GmbH with 12 years of experience and proven expertise in transforming...
PGC London 2025: Meet exmox
PGC London 2025 JANUARY 20 - 21, 2025 London, England We're excited to announce that we will be attending PGC London 2025! This marks the start of an exciting events season and we can't wait to connect with everyone in the industry again. See you there! Reach out to...
Gaming and Adtech News Recap│December 2024
December 2024 Gaming and Adtech News Recap As the year comes to a close, we take a moment to reflect on the key developments that have shaped the adtech and gaming industries. From acquisitions and mergers to regulatory shifts and innovations from major tech players,...
Employee Spotlight: Interview with Mathias Gaberle, Senior Software Quality Engineer
Mathias Gaberle, Senior Software Quality Engineer, started working at exmox in 2021 after they joined forces with Empfohlen, where he’d been working since 2019. Originally from the German state of Mecklenburg-Vorpommern, Mathias always had an interest in computers and...
Uncovering Rewarded UA Part 2: User Retention Strategies
Uncovering Rewarded UA Part 2: User Retention Strategies In this series, we explore rewarded UA with insights from Yoni Nijboer, Head of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can be accomplished through a few key...
Gaming and Adtech News Recap│November 2024
November 2024 Gaming and Adtech News Recap A lot of industry developments took place in November, from growth through acquisitions, celebrity-driven campaigns, to heightened regulatory scrutiny on major tech players. Check out all the major gaming and adtech news...
Employee Spotlight: Interview with Alessia Oda, HR Manager Trainee
Get to know HR Manager Trainee of exmox, Alessia Oda and how she came to live in Hamburg from her small hometown in Italy. She discusses her transition to interviewing and recruiting, how her responsibilities have evolved over time, and her favorite part about working...
Uncovering Rewarded UA Part 1: What to Look for in a Rewarded Platform
Uncovering Rewarded UA Part 1: What to Look For in Rewarded Platforms In this series, we delve into rewarded user acquisition (UA) with insights from Yoni Nijboer, our Head of Partnerships. Drawing on her extensive experience in the rewarded engagement space, Yoni...
Gaming and Adtech News Recap│October 2024
October 2024 Gaming and Adtech News Recap The gaming and adtech industry saw lots of shifts in October, with new reports from Q3 and the summer being released, new jobs and layoffs, and a change in strategy from Ubisoft. Check out all the major gaming and adtech news...
Employee Spotlight: Interview with Emily Netherland, Growth Marketing Manager
Emily Netherland joined exmox almost a year ago and has since grown exmox's online presence through its website and social media. In this interview, she gives us insights into the daily life of a growth marketing manager, her responsibilities, her favorite projects to...