Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Advertisers
In this series, we explore rewarded UA with insights from Yoni Nijboer, Director of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can be accomplished through a few key actions. Read about user retention strategies, including individually evaluating each game, collaboration, and more!
In the competitive world of mobile apps, keeping users engaged while driving revenue is a constant challenge. Rewarded apps offer a unique solution that benefits both users and mobile gaming companies –creating a win-win ecosystem that enhances engagement and increases retention. But what makes rewarded apps so effective, and why should brands and developers invest in this model?
What Are Rewarded Apps?
Rewarded apps provide a dynamic way for users to discover and play new games while earning valuable rewards. Within an app, users can explore a variety of games to try, each with progression-based incentives. As they advance through levels, complete challenges, or make in-game purchases, they unlock rewards. This format benefits all parties: users enjoy a personalized and engaging way to find new games while earning meaningful rewards; developers drive higher retention and monetization without disrupting gameplay; and advertisers connect with highly motivated players who are more likely to engage deeply and convert to paying users.
Why Users Love Rewarded Apps
Rewarded apps strike the perfect balance between entertainment and incentive-driven engagement, allowing users to do what they love – play games – while earning real benefits through loyalty and reward programs. Unlike traditional mobile gaming models that rely on in-app purchases or intrusive ads, rewarded apps provide an alternative way for users to enjoy gameplay while getting rewarded at the same time. This enhances the overall user experience by making games more enjoyable and accessible. Additionally, the sense of achievement and progress that comes with earning rewards encourages users to keep playing, increasing retention and long-term loyalty.
Why Mobile Gaming Companies Thrive on Rewarded Apps
Higher Engagement Rates
Unlike traditional mobile ads, which often disrupt the user experience, rewarded ads are opt-in, meaning users voluntarily choose to engage with them. This leads to significantly higher engagement and ad completion rates, as users are motivated to interact in exchange for a tangible benefit. As a result, advertisers see better brand recall, improved perception, and greater overall campaign effectiveness.
Better ROI and Conversion
Since rewarded app experiences are user-initiated, they generate higher-quality interactions compared to standard ad formats. Users who actively engage with these apps are more likely to take the desired action – whether it’s installing a new app, signing up for a subscription, or making an in-app purchase. This leads to better return on investment (ROI) for advertisers, as they are reaching an audience that is already primed for engagement. Additionally, because these apps offer a non-intrusive and value-driven approach, they foster trust between brands and consumers, ultimately leading to stronger customer relationships and long-term brand loyalty.
Final Thoughts
Rewarded apps bridge the gap between user experience and monetization, making them one of the most effective advertising models today. Users enjoy meaningful incentives, advertisers see better engagement, and developers create a sustainable revenue stream – all while maintaining a positive app experience. As the digital landscape evolves, integrating rewarded ads is no longer just an option; it’s a strategic advantage.
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Read part 1 and 2 of the series Uncovering Rewarded UA here.
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