January 2025 Gaming and Adtech News Recap

The 2025 is already off to a great start for the gaming and adtech industry. Last year saw record-breaking acquisitions, the rise of AI-driven advertising, and a shift in gaming engagement strategies. Looking ahead to 2025, we can expect even more consolidation, AI-powered innovations, and new engagement strategies that redefine how brands connect with users. Read all the updates from January 2025 down below.

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GAMING

Industry:

Aonic Invests Initial $10M in Mega Fortuna as Part of $70M Acquisition Strategy.

PocketgamerConnects London took place from 20-21 January. Here are 5 key takeaways from the event.

Games:

Scopely partners with Six Nations Rugby Championships. UK players can win exclusive ‘Super Saturday’ tickets, while players across the six nations can enjoy rugby-themed in-game tournaments with special rewards.

Flexion and King partnered to launch Candy Crush Solitaire simultaneously across Apple, Google, and 5 alternative stores, setting an industry-first milestone.

ADTECH

Programmatic adtech platform The Trade Desk announced an agreement Wednesday to acquire digital ad data provider Sincera.

TikTok was down for a few hours in the US before coming back online. However, users can’t download the app from Google or Apple app stores, but they can still use it on their phones if it was pre-installed before the ban. The US government is working on a solution to this.

AI

OpenAI launches Operator, an AI agent that performs tasks autonomously

DeepSeek, a relatively unknown AI research lab from China, released an open source model that rivals OpenAI.

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