July 2025 Gaming and Adtech News Recap

We’re officially halfway through the year, and July has brought another wave of key developments across the gaming and adtech landscape. From major studio closures and national investment announcements to notable game launches and ongoing legal battles, the industry continues to shift and evolve. Here’s a quick look at the most important headlines from the past month.

Stay up to date with the latest industry news on our blog, and sign up for our newsletter to get key insights delivered straight to your inbox.

GAMING

Industry:

Gamesforum have brought out a report about how mobile gaming’s growth is shifting to emerging regions like LATAM, MENA, China, and Turkey. Discover how these markets are reshaping the industry in 2025 with rising engagement, revenue, and developer momentum.

Germany plans to invest €125 million annually in its games industry from 2026, marking a major push for sustainable growth and consistent support.

Games:

Here are the soft launch games in July that you need to know about.

My Talking Tom Friends 2 has launched globally, kicking off a big year for Outfit7 with a reimagined world and the first of three major 2025 releases.

ADTECH

Apple is appealing the EU’s €500 million fine, calling the ruling “unprecedented” and claiming it exceeds legal requirements after being penalized for restricting alternative payment links in its App Store.

Google has removed 352 Android apps linked to the IconAds ad fraud scheme, which generated 1.5 billion fake daily bid requests by disguising malicious apps as harmless tools.

See you next month! Be sure to subscribe to our monthly newsletter so you won’t miss any gaming and adtech news updates.