Insights, updates, and more in the ad tech and gaming industries.
Europe Unlocked: Why High-Value Geos Drive Rewarded UA Success Why Rewarded UA Works When Competition Peaks When expanding into new regions, besides ROAS and retention, volume is often the first metric that comes to mind. But not all audiences are created equal, and...
Getting Ready for Q4 With Rewarded UA In this series, we delve into rewarded user acquisition (UA) with insights from Yoni Nijboer, our Director of Partnerships. Drawing on her extensive experience in the rewarded engagement space, Yoni shares key recommendations for...
Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Advertisers In this series, we explore rewarded UA with insights from Yoni Nijboer, Director of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can...
Uncovering Rewarded UA Part 2: User Retention Strategies In this series, we explore rewarded UA with insights from Yoni Nijboer, Head of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can be accomplished through a few key...
Uncovering Rewarded UA Part 1: What to Look For in Rewarded Platforms In this series, we delve into rewarded user acquisition (UA) with insights from Yoni Nijboer, our Head of Partnerships. Drawing on her extensive experience in the rewarded engagement space, Yoni...
With one of the largest populations in Europe, Germany is home to an incredibly active gaming community. We've gathered the key insights into this market to help you learn why Germany should be prioritized in your mobile gaming marketing strategy.Germany Market Size...
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