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Gaming and Adtech News Recap│February 2025
February 2025 Gaming and Adtech News Recap This month saw significant shifts across gaming, adtech, and AI. The gaming industry witnessed major acquisitions and strategic moves, while adtech trends highlighted growing budgets, evolving user behaviors, and new platform...
Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Gaming Companies
Uncovering Rewarded UA Part 3: Why Rewarded Apps Are a Win-Win for Users and Advertisers In this series, we explore rewarded UA with insights from Yoni Nijboer, Director of Partnerships. Specifically in rewarded UA, keeping users engaged and meeting ROAS targets can...
Gaming and Adtech News Recap│January 2025
January 2025 Gaming and Adtech News Recap The 2025 is already off to a great start for the gaming and adtech industry. Last year saw record-breaking acquisitions, the rise of AI-driven advertising, and a shift in gaming engagement strategies. Looking ahead to 2025, we...