Leading mobile developer Lilith achieves 17% Day 7 ROAS with exmox's rewarded traffic

Lilith uses exmox to scale user acquisition, streamline optimization and a/b test multiple goals.

Daily Installs

Monthly Spend


Day 30 ROAs


Lilith is one of the fastest growing Chinese mobile publishers. Having launched hit games like AFK Arena they are committed to releasing high quality mobile games globally.



exmox’s rewarded traffic enabled Lilith to test multiple goals across all their core GEOs. By centralising testing and scaling they were able to lower costs across the board and increase ROAS.

Key Outcomes

– 30,000+ installs
– eCPI of $1.5 in the US.
– Multiple in-game events targeted successfully.

*This case study presents results achieved over a 3 month period.


Lilith needed a partner to help them tap into new audiences, scale their monthly spend and optimize event targeting without sacrificing their KPIs.



Lilith decided to leverage exmox’s extensive network of rewarded sources, when performance increased they handed over-optimization and scaling to exmox’s UA team, centralizing budgets and performance.


“It’s been a pleasure to work with exmox this year. We were able to solve challenges together and take full advantage of exmox’s quality traffic sources. Thanks for assisting us this year!”


BD Manager, Lilith